Smart Credit Cards
It’s amazing to see how credit cards have evolved over the years and while the first ones were issued back in 1951 it wasn’t until the 1970’s that the magnetic stripe changed the face of financial cards.
But today who would have thought that the black or brown stripe you see on the back of your credit cards would come up against a far superior and smarter adversary.
Basically there are two ways a smart card is different from a magnetic stripe card: the amount of data that can be stored is much greater, and some smart cards can be reprogrammed to add, delete or rearrange information.
One of the companies making headway into bringing these ‘smart’ credit cards into the 21st century is a company called Dynamics. Just last week it won the People’s Choice Award at the DEMO conference held in Silicon Valley, California.
At the conference CEO; Jeffrey Mullen demonstrated the Dynamics Card 2.0 and how a cardholder can switch the card from one account to another with the press of a button.
So with this ‘smart’ card you can literally have your personal and business account accessible on one single credit card.
Another cool feature he showed was an added level of security that no other typical credit card or commercial credit card could possibly compete with.
The credit card numbers on the face of the card would be obscured so nobody could view them unless the cardholder entered a security code. How’s that for an extra level of protection?
Dynamics Card 2.0 includes an Electronic Stripe which is the world’s first fully card-programmable magnetic stripe that can be read at any existing point-of-sale (POS) magnetic stripe reader.
The device itself can change any bit of information on this programmable stripe at any given time. What’s also impressive is the fact that this new technology does not require any change to the 60 million magnetic stripe readers currently operating today.
So when can we expect these smart credit cards to hit the marketplace?
According to Mullen there are financial institutions that have these cards in the field for testing as we speak. So you can expect this new generation credit card to become available very soon.
To learn more about the Dynamics Card 2.0 you can watch Jeff Mullen’s DEMO presentation.
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Marco Carbajo is a business credit expert, author, speaker, and founder of the Business Credit Insiders Circle. A business credit solutions membership helping business owners build small business credit. He is a business credit blogger for AllBusiness.com, a subsidiary of Dun and Bradstreet and author of “Eight Steps to Ultimate Business Credit” and “How to Build Business Credit with No Personal Guarantee.” His articles and blogs have also been featured in American Express Small Business, Business Week, The Washington Post, The San Francisco Tribune, Scotsman Guide, Alltop, Entrepreneur Connect, and Active Rain.