Choosing a Business Name

In a recent article I wrote for Dun & Bradstreet Credibility Corp, I covered how to choose a business name that’s effective and legal. Did you know that a poorly chosen company name can end up costing you clients, cash and credibility?

Hard to imagine that just by selecting the wrong business name can potentially wind you up in court or cause you problems obtaining credit and/or customers.

Now if you’re thinking what’s in a name anyway, I’m sure after reading this post you’ll get the big picture and take some cautionary steps in order to protect yourself.

First things first, from a business credit building perspective it’s important to pick a name that does not automatically trigger a red flag with certain creditors and lenders. Avoid a company name associated with a high risk industry such as real estate.
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